Sales Manager

Sales Director – Used Vehicles (Volvo Laval)

Volvo Laval, a member of the Taddeo Auto Group and a key player in the automotive industry in Quebec, is seeking a Sales Director – Used Vehicles to lead and develop our dedicated business. Part of a growing family group, you will support a passionate team and contribute to maintaining our reputation for excellence in service and customer relations.

Context and Position Overview

• Location: Laval, Quebec
• Environment: Growing family group, culture of operational excellence and customer focus
• Mission: Lead and optimize the entire Used Vehicles sector, in synergy with Service, Parts, Supply, and Finance departments

Key Responsibilities

• Define and achieve sales and margin targets for Used Vehicles; design and deploy a multichannel sales strategy (showroom, web, digital marketing) tailored to the local market.
• Lead, coach, and unify the sales team; set individual goals, monitor performance, and maintain a service and results-oriented culture.
• Optimize inventory, pricing, and promotions in collaboration with Supply and Finance departments; maximize turnover and profitability.
• Oversee the entire sales process (qualification, demonstration, negotiation, financing, and delivery) and ensure an exceptional customer experience.
• Develop and maintain relationships with clients, financial partners, and sourcing channels; ensure after-sales follow-up and cross-selling opportunities.
• Collaborate with Service and Parts departments to optimize satisfaction and loyalty; support cross-departmental sales objectives.
• Manage the department budget and monitor key performance indicators (sales volume, conversion rate, gross margin, average sales time, customer satisfaction, etc.).
• Stay informed about market trends and used vehicle patterns; adjust offerings and tactics to remain competitive in Laval and surrounding areas.
• Regularly present performance and forecasts to management and contribute to Taddeo Auto Group’s strategic planning.
• Ensure integration of sales activities (used and new) and coordination across departments.

Candidate Profile

• Minimum of 5 years proven experience in used vehicle sales, with team management experience and measurable results.
• Excellent leadership, communication, and negotiation skills; customer-oriented with the ability to inspire and develop talent.
• Proficiency in French; operational knowledge of English; familiarity with CRM tools and automotive financing and warranty processes.
• Analytical mindset, results-oriented, well-organized, with the ability to make quick decisions in a competitive environment.
• Knowledge of the Quebec automotive market and used vehicle trends; relevant education (DEC or bachelor’s degree in administration, marketing, or equivalent) or equivalent experience.
• Ability to work as part of a team and promote a culture of collaboration and operational excellence.

Benefits and Conditions

• Competitive salary and employee retirement plan
• Ongoing training and professional development opportunities
• Employee discounts and free parking; proximity to public transportation
• Sick leave and work-life balance policies
• Dynamic, young work environment passionate about automobiles; culture of excellence, respect, and customer commitment

Interest in the Position If you are eager to lead a motivated sales team and help write a new chapter in our collective success in the used vehicle sector, join us to manage an organization focused on customer excellence and operational performance.