Sales Manager

Used Vehicle Sales Director — Honda Casavant (Saint-Hyacinthe)

At Honda Casavant, a Honda dealership in Saint-Hyacinthe, we are hiring a Used Vehicle Sales Director to lead the commercial activities of used vehicles and provide an excellent customer experience. Based in Saint-Hyacinthe, this strategic role oversees the sales team and contributes to achieving objectives while maintaining the standards and ethics of the Honda brand.

Minimum Requirements

• At least 3 years of experience in sales management, ideally in the automotive industry or at a Honda dealership.

Key Responsibilities

• Define and implement the dealership's commercial strategy (volume, margin, mix of new and used vehicles) and monitor progress.
• Lead, coach, and develop the sales team (team leaders, advisors, sector managers).
• Manage the sales process from initial contact to delivery, incorporating financing and after-sales service options.
• Optimize the customer experience and loyalty (acquisition, lead conversion, retention).
• Collaborate with marketing for promotions and with after-sales service to ensure a consistent customer experience.
• Track and analyze KPIs (sales, gross margin, acquisition cost, customer satisfaction) and produce forecasts and budgets.
• Ensure compliance with Honda standards, credit policies, and local regulations.
• Oversee recruitment, training, and performance evaluation of the sales team.
• Represent the dealership at local events and promote the brand within the community.

Profile Sought

• Minimum 3 years of sales management experience, ideally in the automotive industry and/or at a Honda dealership.
• Proven leadership skills, coaching ability, and talent development.
• Knowledge of automotive sales cycles, financing options, and loyalty programs.
• Excellent sales, negotiation, and customer service skills.
• Analytical mindset and proficiency with CRM tools and dashboards.
• Excellent communication skills in French; English is an asset.
• Results-oriented, autonomous, proactive, and team-oriented.

What We Offer

• Stable working environment focused on integrity and customer satisfaction.
• Competitive compensation with bonuses and performance incentives.
• Ongoing training programs on Honda products, sales techniques, and leadership development.
• Social benefits, retirement plan, and opportunities for advancement.
• Friendly and dynamic local team with a recognized service culture.