Assistant Director of Sales - New Vehicles

Important information

Working with us means... For more than 40 years, our automobile dealership, located in Boisbriand, has stood out for its commitment to customer service and the quality of the vehicles offered. We provide our clients with an enjoyable shopping experience, supported by a passionate team. We conduct transparent and honest business practices. Joining our team means becoming part of a company that values the well-being and professional growth of its employees, while actively contributing to the local community.

Position offered Assistant Director of Sales – New Vehicles

Your challenges and schedule Leadership and sales management

• Greet and meet every client entering the showroom.
• Assist the sales consultants in closing transactions.
• Support the Director of Sales in planning, executing, and monitoring Subaru strategies.
• Rigorously track key indicators: volume, margin, CSI, inventory turnover, and consultants’ performance.
• Oversee lead management (web, phone, showroom) and optimize the speed and quality of follow-ups.
• Actively participate in management meetings, performance analyses, and strategic decisions.
• Ensure file compliance with internal standards and policies.

Team leadership and development

• Provide ongoing coaching to improve knowledge of Subaru products, customer approach, and sales techniques.
• Participate in recruiting, onboarding, and training of new consultants.
• Maintain a positive, collaborative, and performance-driven work environment.
• Encourage a culture of transparency, integrity, and exemplary customer service.

Inventory management

• Collaborate on order planning based on Subaru allocations, market trends, and dealership needs.
• Optimize the presentation of the showroom and lot by highlighting the distinctive features of the Subaru lineup.

Customer experience and Subaru compliance

• Ensure an exceptional customer experience aligned with the company values: kindness, commitment, and respect.
• Act quickly in delicate situations or complaints to achieve a professional resolution.
• Ensure compliance with Subaru Canada standards, sales processes, and legal requirements (AMF, OPC, etc.).
• Promote programs (warranties, protections, accessories, after-sales services) in a coherent and responsible manner.

Requirements for the position Education and experience

• Minimum 3 to 5 years of experience in automotive sales, ideally in a recognized-brand environment.
• Experience supervising, coaching, or managing a team.
• Knowledge of Subaru sales processes or strong interest in the brand (a major asset).
• Proficiency with CRM, DMS, and lead management platforms.

Candidate profile Skills and qualities

• Mobilizing leadership, ability to inspire and structure a team.
• Excellent communication, active listening, and handling sensitive situations.
• Strong results orientation while remaining humane and respectful.
• Administrative rigor, organizational skills, and attention to detail.
• Bilingualism (French/English) as required by the customer base.

Key tasks

• Closing sales ("Closing / T.O.")
• Fleet sales
• Inter-dealer exchanges

Experience

• 3 years as Assistant Director of Sales

How to apply Several other Assistant Director of Sales – New Vehicles positions in Boisbriand are available at CanadaMotorJobs.com/fr. Create a job alert and receive offers as soon as they’re posted. Quickly create your profile as Assistant Director of Sales – New Vehicles on the site, and showcase your experience and knowledge to employers seeking this profile.