Sales Manager

New Car Sales Director – Mauricie Toyota (Shawinigan, QC)

Mauricie Toyota, part of the St-Louis Group, is seeking a New Car Sales Director to lead our sales team and oversee activities related to the sale of new Toyota vehicles. If you actively contribute to sales growth, optimize the customer experience, and drive department performance, we want to meet you.

About Mauricie Toyota Located in Shawinigan, Mauricie Toyota is part of a group known for exceptional customer service and a commitment to innovation. As the New Car Sales Director, you will play a key role in local growth and customer loyalty.

Key Responsibilities

• Define, align, and achieve sales targets for new vehicles, market share, and department profitability.
• Manage, coach, and develop the sales team (salespeople and supervisors); ensure recruitment, onboarding, and ongoing training.
• Develop and execute commercial plans in collaboration with the finance, parts, and after-sales departments to maximize opportunities and customer satisfaction.
• Manage the sales pipeline, CRM, and performance reports; analyze data and adjust strategies accordingly.
• Ensure a premium customer experience throughout the purchase journey and handle disputes effectively.
• Supervise local marketing campaigns and new model launches in coordination with the St-Louis Group marketing team.
• Manage the sales budget and optimize costs, margins, and promotions while adhering to Toyota standards.
• Develop partnerships and sales opportunities in fleet or professional clients; promote customer loyalty and sustainable growth.
• Ensure compliance with Toyota and St-Louis Group standards and policies regarding ethics and regulation.

Candidate Profile

• Experience: at least 1 year in sales management within the automotive sector, ideally with new vehicles.
• Education: bachelor's degree in administration, marketing, sales management, or equivalent experience; ongoing training preferred.
• Leadership: excellent ability to coach, inspire, and develop a high-performing team.
• Skills: outstanding communication, negotiation, and customer service skills; result-oriented and problem-solving mindset; strong analytical ability.
• Tools: proficiency with CRM tools and ability to produce decision-making reports; experience with Merlin (Sales) or equivalent CRM.
• Languages: fluent in French; English is a plus.
• Personal qualities: autonomous, responsible, analytical mindset.
• Conditions: ability to operate in a dynamic environment and adapt to change while maintaining professionalism.
• Driver’s license: valid driver’s license.

What We Offer

• Competitive compensation with performance-based bonuses and incentives.
• Stimulating work environment within a recognized dealership, with a culture focused on innovation and customer service.
• Career advancement opportunities within the St-Louis Group and ongoing training.
• Social benefits and position-related perks, including recognition and development programs.
• Participation in a winning team dedicated to performance and customer satisfaction.

Why Join Mauricie Toyota You will join a committed team serving customers with a diverse range of new Toyota vehicles and tailored financing solutions, while ensuring top-notch after-sales service. As New Car Sales Director, you will play a key role in local growth and in delivering an exceptional customer experience within the St-Louis Group.

Additional Information

• Location: Shawinigan, QC
• Software: Merlin (Sales) and CRM tools

How to Apply Apply now via the St-Louis Group Careers page or submit your application using the Apply button. Please attach your CV and a cover letter detailing your sales management experience and your vision for the role.

Looking for other opportunities in the Shawinigan area? Check out the listings for New Sales Directors and other automotive roles on our careers site, and set up a job alert to stay informed of new postings.